Welcome to the workshop!
Welcome to Feature Engineering Fundamentals in Practice!

Today's icebreaker:
Find the link!
What do these images have in common, and how does this relate to feature engineering?
Share your thoughts in the chat!
Today's agenda:
- **Review:**Recap key concepts.
- **Practise:**Feature engineering for churn prediction.
- **Closing:**Key takeaways and next steps.
Today's learning objectives:
- Identify basic data quality issues in a real-world dataset and apply appropriate data cleaning techniques to address them.
- Apply encoding techniques to convert categorical variables into model-ready features.
- Create new features that represent customer tenure segments, service usage levels and spend patterns to capture domain-specific insights.
- Evaluate the impact of engineered features on machine learning model performance and interpretability.