Skills application
Skills application
In this activity, you will apply NLP techniques to engineer new features from unstructured text data.

Context
You are working for Trustpilot, a website that allows customers to review services they have used. You have been asked to use recent reviews to build a recommendation for companies on what they can do to avoid 1-star reviews.
Success criteria
To successfully complete this skills application, write a report of up to 1,800 words that summarises:
- What words or terms are most linked with 1-star reviews
- A guide to how you obtained this information
- Recommendations on what companies can do to avoid 1-star reviews
Instructions
Launch the Skillable lab and work through the tutorial that shows how to engineer new features using NLP techniques.
The demonstration predicts 5-star reviews. Adapt the process to predict 1-star reviews instead.
Go deeper
- Do you have any unstructured text data that would be useful for you to analyse?
- What opportunities or projects could you run in your organisation using textual data?
- Which additional NLP techniques might be useful for your models?